14.05.1010% in 2010

Wingfinger have just signed up to 10:10, a campaign to reduce carbon emissions across the UK by 10% this year.

Britain has committed to an 80% cut in emissions by 2050, but we have to start taking action now if that is going to be anything more than a pipe dream. In the Wingfinger office we’ve already tried to make energy cuts over the last few years, and aiming to get another 10% down is going to be a challenge – but it’s certainly one we think is important enough to take up! First point of interest: heating.

We really recommend taking the plunge and making a commitment to get in on the action. And we aren’t just saying this because we want to look cool and down with the green types – we’ve seen through the work that some of our clients are involved in the effects that climate change is already having on the lives of some of the poorest people in the world. Taking action on climate change is taking action on injustice.

Make a pledge and find more resources on the 10:10 website. There is also a section of the Guardian Online dedicated to the campaign, with articles, explanations and resources.

Posted by Bill in The world at 6:57 pm | , , ,

09.04.10Bombs away

A guerilla gardening update – the birthday flower grenades have been deployed.

Pictured below are the Seedboms being prepared in a little water (although apparently they don’t have to be wet beforehand) and also a shot of the target area.

And in related birthday news, the Wingfinger Playpen now has a gallery displaying some of our favourite office birthday illustrations, alongside other hidden delights.

Posted by Richard in Things we like at 11:22 am | , ,

29.03.10Guerilla gardening

We had a birthday in the office this week and, as is Wingfinger custom, a special birthday card was created. (We’re hoping to put up a gallery of wild and wacky Wingfinger birthday cards in the Playpen, eventually…)

The exciting birthday present accompanying the card was a nifty piece of guerilla gardening design from a company called Kabloom. The Seedbom is basically a (grenade-shaped) lump of clay, plant food and flower seeds, ready to be thrown into your garden, your neighbour’s terrible backyard, or the local wasteground-come-fly tipping site. There is apparently enough planty goodness in the Seedbom to give the flowers the flying start they need.

Kabloom say that the Seedbom is manufactured from recycled, environmentally-friendly and locally-sourced materials, all of which we are fans of at Wingfinger!

There is more information on the Kabloom Facebook page, and you can buy your own four-pack of Seedboms at Folksy.com. (An Easter egg alternative, perhaps?)

Posted by Amy in Things we like at 8:56 am | , , ,

10.02.10Cutting-edge finance

An innovative national campaign has been launched today calling for a tiny tax on banking transactions that would raise billions to tackle poverty and climate change. The Robin Hood Tax would only be a 0.05% levy on speculative financial transactions, amounting to 50p in every £1000 – this is almost unnoticeable in the context of the amounts that these guys are trading (currently untaxed) on a daily basis, and would all happen at the trading level (in other words, before it gets anywhere near little people like us).

Gordon Brown and the French and German leaders have all raised this in recent weeks and it’s great to see the idea gaining momentum in wider public discussion. You can support the campaign by signing up at www.robinhoodtax.org.uk, where there are also clear and simple explanations of how it all actually works.

Our friends at Stamp Out Poverty are very much involved with the Robin Hood Tax campaign, and have been working for years to publicise this as a means of finding more money for relieving poverty across the world. They’ve already got lots of reasonable answers to critics of currency transaction tax, as well as evidence and case studies to show just how well this would work and the good it could do. All the info is in their resources section at www.stampoutpoverty.org.

Posted by Amy in The world at 11:15 am | , , , , ,

26.01.10Carplus website is up and running

carplus

January has seen the relaunch of the Carplus website. Wingfinger came on board to help carplus restructure content and to bring the site across to a Wordpress-powered CMS. We’ve found Wordpress to be a versatile and accessible content management tool, and are once again pleased with the results!

The site was redeveloped to complement (and in the future, incorporate) an existing site, Carclubs UK, designed by Provokateur design agency. Although the new Carplus site was far more content-driven, and needed several levels of navigation, we used Provokateur’s lovely, crisp imagery to preserve the nice light feel of its sister site.

We wanted a design that would stand up to regular content change and additions, and created a Wordpress theme that would give our client maximum flexibility for content input, without the worries of corrupting the actual page layout (a classic CMS issue!). Along with creating standard pages of text and image content, the client is able to create forms and databases for event bookings, and create, mail out and display XML newsletters.

We’ve enjoyed a great working relationship with Carplus throughout the redevelopment, and have put together an on-going support package to ensure that the site continues to blossom, and remains adaptable for their needs.

Carplus is a national charity promoting responsible car use. Their website contains a wide range of information and resources on sustainable transport information, setting up car share clubs, and the environmental, financial and social impact of car dependency. Find news and updates on the organisation at http://twitter.com/findacarclub.

Posted by Richard in Recent work at 4:39 pm | , , , , ,

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